Journalism 10

                  Fall 2015  

The purpose of this website is to help Journalism 10 students in their study of the mass media. I will post class updates, extra credit, the course syllabus and other miscellaneous information on this website. Get in the habit of checking the site on a regular basis throughout the semester.

Great articles on millenials:
http://www.americanpressinstitute.org/publications/reports/survey-research/millennials-social-media/

Great TV quote: "Seeing by Wire May Be Possible" San Francisco Chronicle Jan. 30, 1910. "The day is very near when one can sit comfortably in his own room and not only listen to the voice of a friend miles away, but see him as distinctly as though the friend were sitting in a chair beside him."

Great TV quote:Television has been the laggard when it comes to the Internet-fueled modernization of screens: smartphones and tablets have changed the way people live, while TV has remained largely stagnant. An app-driven TV platform will bring the viewing experience in line with what consumers are used to on mobile devices: namely, the ability to choose what you want to watch, when you want to watch it.


Great TV quote: We now live in a world where your phone has become your television, and your apps have become the TV channels. Big stars are no longer created on big screens, but rather on smaller ones.


Photo assignment: Most Americans said that if they only had time to grab one thing from their house if it was burning down then they would grab a photo. This isn't surprising because photos are our links to the past and often represent our most cherished memories. With this in mind I would like you to bring to class your most cherished photo or send it to me digitally before Wednesday's class. Write a paragraph or two explaining why this is your most cherished photo. If you do not have access to your most cherished photo then bring in your second or third favorite. Please be ready to come in front of the class and discuss why this photo is so meaningful.

New EXTRA CREDIT:A new movie about Apple co-founder Steve Jobs opens in theaters Friday October 9. Jobs had a tremendous impact on media including music, advertising, cell phones and the personal computer. He was also complex and had a volcanic personality. See this new movie called Steve Jobs for extra credit and write a few paragraphs on what you learned about Jobs. Put the typed paper in your media journal.

Course Syllabus: Journalism 10          Fall 2015        

Instructor: Ralph Nichols
Instructor email: ralphnichols58@gmail.com
Instructor phone: 408-274-7900, ext. 6506
Instructor Office: VPA-108
Office Hours: TBA
Class website: www.schoolnotes.com (95135)

WHY SHOULD I TAKE THIS COURSE?

Media play a bigger role in our lives than we realize. They influence us on a daily basis and help shape our view of the world. The ultimate goal of this class is to improve students� understanding of media and thus give students a greater appreciation of the role media play in our lives.

WHAT IS THIS COURSE ABOUT?

We will study media from a social, historical and business perspective. By examining media from three perspectives, students will develop a more sophisticated appreciation of the role media play in shaping world events, the economy and popular culture.

WHAT WILL BE EXPECTED OF ME?

Students are expected to demonstrate a willingness to:
1.    Attend class on time and stay until the end of class.
2.    Participate in class discussions. You will need to be a major participant to earn an �A.�
3.    Keep up with the reading in the textbook.
4.    Turn in a media journal at the end of the semester.

CLASS THEME:

Media Evolution: From headlines to hashtags: Media have been part of this country since it�s founding. It informed Americans when the Civil War ended, when President John F. Kennedy was killed and when terrorists blew up the World Trade Center on September 11, 2001. The media is a delivery system, no more, no less. Media deliver information, entertainment, persuasive editorials and columns. The first thing revolutionaries do when overthrowing a government is to take control of the media. Control the media and you can control public opinion. We will look at how media has evolved over the last 200 years from headlines to hash tags. We will examine how racial attitudes throughout history have influenced the media. We will explore how technology has shaped the media from its printed origins to the cell phones we carry in our pockets. We will discuss the social impact of media in terms of media�s influence over our social lives. Media are big business so we will look at how the business of media impacts the type of media we get.

General Education Learning Outcomes

General Education is a commitment on the part of a college to provide students with a broad set of knowledge and skills that will help each student in their process of becoming a well-rounded healthy person equipped to participate wisely in the health of our community.  It requires a carefully selected set of courses and activities on the part of the college and active reflection on the part of the student.

This course participates in the general education process by including the following General Education Learning Outcome(s):

Upon completion of this course, the student will be able to:

� Demonstrate an understanding of how American media have evolved, their operation as a business, their role in society and impact on consumers.
� Analyze the new media and draw conclusions about the validity of information presented, reliability of sources and the effect on values and ethics.
� Analyze different types of media including film, advertising, popular music, visual symbols and hierarchies of information design and draw conclusions on the impact of technology, the effectiveness of communication design and the effect on consumer behavior.
� Identify various types of media and how they are produced.
Evaluate how changes in technology affect the communication process and the exchange of information.
� Assess the Internet and how it functions as a source of information, as well as issues of privacy and intellectual property as they relate to new communications media technologies.
� Construct an understanding of the impact of media and visual culture on personal identity and communicate that understanding through a written or oral essay.

This outcome contributes to the General Education areas of emphasis stated in the accreditation standards and District General Education Philosophy (pending)] checked below:

___x__ Aesthetic sensitivity
___x__ Civic responsibility (local, national, global)
___x__ Civility
___x__ Computer literacy
___x__ Critical analysis/logical thinking
___x__ Cultural diversity
___x__ Ethical principles
___x__ Historical sensitivity
___x_ Integrated organism including the physical, emotional, social, and intellectual
            (local and CSU GE)
___x__ Interpersonal Skills
___x_ Oral communication including speaking and listening
___x__ Political involvement (local, national, global)
___x__ Scientific and quantitative reasoning
___x__ Social responsibility (local, national, global)
___x__ Teamwork (ability to work and solve problems as a team, recommended by Jim Potterton)

WHAT ARE THE GROUND RULES?

1. Punctuality and attendance: You have a responsibility to be at all class meetings on time and to remain until the end of class. If you find that you must miss a class, be late, or leave early (and this should only happen under exceptional circumstances) you must call me before class to:
1.    Arrange to review the class notes you missed.
2.    Get the assignments due for the next class.
3.    You�re only allowed two absences for the entire semester. You can be dropped from the class if you have more than two absences.
4.    You are responsible for all material covered in class when you were absent.
Arriving late or leaving early may result in an absence or a loss of points. Attendance is probably the most important thing you must do in this class. Simply attending class does not guarantee a student a passing grade but leaving early and/or arriving late will ensure a student receives a bad grade in the class.

Preparation: The quality of our experience in the course depends on each class member being prepared and being willing to discuss, ask questions, and support one another. In addition, part of your grade will reflect your preparedness and participation.

Late work: You are responsible for keeping up on all of the work for the course and turning it in on time. Even if you have been absent, the next assignments are still due on time. You need to make a friend in class who you can share notes with in the event you miss a class and need to know what we did while you were gone. Make-up tests will only be given on the same day for everybody during the last week of the semester.

Withdrawal: If you stop coming to class, it is important that you drop yourself from the roll through admissions and records. Otherwise, you may receive a grade of F.

Plagiarism: Plagiarism is the unacknowledged use of another writer�s words or ideas. Plagiarism is a serious offense. A student who plagiarizes is subject to disciplinary probation and/or suspension as outlined in the college catalog in accordance with district policy. You can also receive an F in the class.

Cell Phones/Media Devices � Cell phones and media devices MUST be turned off during class. Texting is not allowed during class. Running out of class to answer a cell phone call is not allowed during class. There is a time and a place for these devices and it�s not during class. Laptop computers must be closed during movie presentations. You are NOT ALLOWED to cruise the Internet during class�do that on your own time. Failure to follow these rules will result in a lowering of your grade.

Homework: In college you are expected to work two hours per week outside of class for every hour you meet in class. You will spend time outside of class reading the textbook, studying and working on your journal.

HOW WILL I BE GRADED?

Five tests � 600 points
Presentation� 100 points
Attendance, participation � 150 points
Media Journal (Written Assignments) � 150 points

Grading scale for the course is:
A = 900 � 1,000 points
B = 800 � 899 points
C = 700 � 799 points
D = 600 � 699 points
F= Students getting below 60% are eligible to receive an F grade.

HOW WILL I KNOW MY GRADE?

It is a student�s responsibility to keep track of their own grade. Hold on to your returned tests and keep track of your scores. Evaluate your participation level periodically throughout the semester. If you are not participating or participating very little you will want to increase your level of participation (see below). Be realistic about your grade. If you are getting C�s on your tests and not participating you should not expect an A in the class. There are four parts of your grade (see above). To have any realistic chance of getting an A in the class you will need to do �A� quality work in at least three of the four categories. Your final grade is final and it will not be changed after it is submitted to admissions and records unless I made a mistake calculating your grade. Your final grade should not be a surprise. Keep track of your progress throughout the semester. Any questions or concerns about your grade should be resolved before the end of the semester. All grades are final unless a mistake has been made by the instructor in the calculation of the final grade.

CLASS PARTICIPATION AND ATTENDANCE

One hundred and fifty points of your grade is based on how active a role you take in this class and your attendance. The more you participate in class discussions the more points you receive in this category. If you do not participate or participate very little you will lose points or get a zero in this category. Ask questions, make comments, be attentive and take good notes and be in class on time and remain until the class ends. All of these things will be considered in determining your class participation/attendance grade. Being silent, not asking questions and not participating will NOT help your grade. Students often overlook this part of their grade and they shouldn�t. It�s important to be an active participant and not a passive observer. You don�t have to be an expert to make a comment.
Attendance is critical to your success in this class. However, simply attending class will not guarantee a student a passing grade. Nor does attendance alone guarantee you a high grade in this category. Frequent participation is critical to getting a good grade in this category.

THINGS NOT TO DO IN MY CLASS
(In no particular order)
1. Arrive late/leave early or both. Showing up late for the final.
2. Refuse to participate, speak, make comments or ask questions.
3. Watch media devices (cell phones, lap tops, etc.) instead of participating in class.
4. Rush out of the classroom to make or take cell phone calls.
5. Don't make the assumption that this class is an easy A or there is nothing to learn because it's film.
       (Students who do any or all of these things significantly lower their grade)
Make-up Tests: Students will be allowed to make up only one test. All make-up exams will be given on the same day on a date to be announced in class. The date will be at the end of the semester. If you miss more than one test you will only be allowed to make up ONE test.

CLASS PROJECT

Every student needs to do the following assignment. A written paper is due on the assignment along with an in-class presentation. Deadline for the two-page paper will be announced in class. For the in-class presentation I want you to talk about your findings and tell the class how you feel about the media. Do you feel like the media does a good job covering you or are you nonexistent in the media? (Read assignment instructions below).

Who am I and how do the media see me?

If I was answering this question I would identify myself as a middle-age, middle class Caucasian who votes Democratic. I don�t see much of myself in TV commercials or shows probably because advertisers aren�t interested in my age group and TV networks like to create shows that appeal to advertisers. MSNBC cable news show target my political group with lots of  �liberal� news. TV networks are basically void of shows with actors in my age group. TV stars today are attractive young people intended to appeal to a young audience � definitely not an audience in my age group.

The only advertising I see targeted for my age group is on retro channels that have commercials for denture adhesives and Hoover-Round scooters. Movies featuring lead characters who look like me are few and far between. Superheroes are not typically middle-age men and the big movies today revolve around characters with supernatural powers such as Iron Man or Thor.

What I�m interested in you doing with this assignment is to find yourself in the media. Let�s say you are a 22-year-old Hispanic male, do you see yourself in TV shows, in advertising? Are there any movie characters who look and act like you? Let�s say you are a biracial Muslim female, is there any character on TV, advertising, movies, magazines who resembles you?

In your paper, I first want you to identify and describe yourself in terms of age, gender, ethnicity, religion, etc. Then I want you to find yourself in the media and explain where you saw yourself. Keep an eye on advertising in both print and TV, movies, television (character shows such as Big Bang Theory and also news both local and national). Do you see yourself in magazine advertising or articles?

Maybe you will discover that you don�t see much of yourself anywhere in the media. That might be the case depending on how specifically you identify yourself. That�s fine. Your paper then becomes about your search and where you looked in the media. The harder you search the better for this paper.

You will discover this semester that many groups were not represented at all by the media until just recently. Before the 1950s, an ethnic American was not seen in movies or television at all. If you were ethnic and saw yourself in a movie before 1950 odds are it would have been in a demeaning stereotypic role.

Lastly, how do you feel about what you discovered. Personally, I�m discouraged that TV and movies are focused on the youth generation. In this country, once you pass 50 you might as well be dead to advertisers.

Write two double-spaced typed, top-to-bottom pages for this assignment using Times 12-pt. font and be prepared to do an in-class presentation on your findings. As part of your presentation include photos or videos to show the class what you found.

MEDIA JOURNAL

The media journal is due at the end of the semester. NO JOURNAL WILL BE ACCEPTED AFTER THE due date. Everything in the journal is typed and double-spaced using 12-pt. Times font except for the class notes. You should include your class notes in the journal along with your project papers and all extra credit. Every semester a student skips all or part of the journal and often suffers a one to two-grade loss in their final grade.

WHAT TO INCLUDE IN YOUR JOURNAL:

� A table of contents (Everything in the journal except class notes needs to be typed).

�  All notes taken in class.

� All extra credit assignments go in the journal.

MEDIA JOURNAL PAPERS

The following written assignments need to be completed for your media journal that will be turned in at the end of the semester�media memories, future of media prediction, social media for better or worse and technology addiction. Deadlines for these assignments will be announced in class well in advance of when the paper is due. Each paper needs to be two typed pages in length using 12 pt. Times font. Type from the top to the bottom of the page.

Media Memories Assignment:

Media have a profound impact on our daily lives. Try getting through a day without checking your email, using your cell phone or looking at the Internet. I want you to think about how much you depend on media and how it impacts your life. What types of media are you addicted to and what media is less important to you and why?

I want you to rank the top three mediums in terms of their importance to your life. If you are an avid reader then books would be in your top three list. Some of you are video game junkies. Make video games are No. 1 in your life.

Rate the top three mediums in terms of how important they are to you and how much you depend on them on a daily basis. The list you are working with includes: television, radio, the Internet, music, magazines, video games, books and newspapers. How has media changed in your life over time. For example, maybe you watched a lot of TV when you were younger and now you rarely watch TV.

In addition to ranking the top three mediums in your life I want you to explain why they are important to you and why you ranked them in that order. Do not pick the Internet for the reason that it gives you music, videos, movies, etc.

Your prediction for the future of media:

Technology often drives the media. New inventions such as Mp3 players or DVRs change the way media are delivered and used. Wearable technology such as Google glasses is the hot thing so it just goes to reason that this trend will be even bigger in the future. For this project, choose a medium such as radio, movies, TV, music, Internet, etc. and discuss how technology has changed the medium in the last five years and what you expect technology will do to this medium in the next 10 to 20 years. Look at the current trends that are shaping this medium. Television for example has been drastically changed by DVRs and the �binge watching� of shows offered by Netflix and Amazon. Look into your crystal ball and project into the future based on current trends in this medium. The more specific you are in your technological prognostications the better.

Social media:  For better or worse:

For better or worse, social media is here to stay. People devote countless hours to Facebook, Snapchat and other social media sites to stay connected. But what are the downsides to social media? Bullying is rampant triggering suicides of teenagers. Burglars check social media sites to find vulnerable homes and employers look at Facebook pages when deciding who to hire. A recent USA Today article said young people are poor spellers because they spend so much time texting and learning to spell for themselves. There are many other examples but I�m interested in what you think are downsides to social media as it�s used today. Find three tangible downsides to social media that are unusual or unique. The more unique the better. Don�t look for the obvious and find examples other that mine.

Race, stereotyping and the media:

As you will learn this semester, race and ethnicity have played a big role in the history of media, especially in the history of movies, the music industry and television (electronic media). After we finish discussing these mediums I want you to write a one-page, typed paper telling me which medium was the worst in your opinion in its racial history? Which medium � music, television or movies � was the slowest in changing its racial attitudes?

Student Learning Outcomes

Upon completion of this course, the student will be able to:  
A.    Analyze the role the media play in democratic and nondemocratic societies.
B.    Evaluate the evolution of the Internet and analyze its impact on society.
C.    Analyze the impact of the First Amendment and its impact on American society.
D.    Evaluate the social impact of the media.
E.    Trace the changes in technology and how they affect the communication process and exchange of information.
F.    Analyze the role advertising and public relations play in society.
G.    Evaluate the impact of media consolidation and conglomeration on society.
H.    Assess the Internet and how it functions as a source of information, as well as issues of privacy and intellectual property as they relate to new communications media technologies.
I.    Analyze different types of media including film, advertising, popular music, graffiti, visual symbols, and hierarchies of information design, and draw conclusions on the impact of technology, the effectiveness of communication and the effect on consumer behavior.

Extra Credit:There have been some excellent movies over the last few years about the music industry. Watch any of these movies for extra credit and write a few paragraphs on what you learned about the music industry from the movie. These movies include Cadillac Records, That Thing You Do, Ray, Jersey Boys, and Get On Up. Put your typed answer in your media journal



GOOD GRADE TIPS:
I'm often asked what can be done to get a better grade in this class. I've got some suggestions and if you follow them I think you will see your grade improve.
1. Start sooner than later. If you wait too long it's going to be hard to earn the grade you want.
2. Participate more in class. Most students do not participate at all even though it's an important part of your grade. Ask questions and participate in class discussions during every class.
3. Check your notes against other students. My experience is that students do not take enough notes and then they are unprepared for the tests.
4. Form a study group with two or three other students in the class. Quiz each other before the test. This will help a lot.
5. Do extra credit. The more points you earn the better off your grade will be.
6. Save all of your tests. But keep in mind that all four of the tests combined only make up 55 percent of your grade. There is a lot more for you to do in order to earn a good grade.
7. Good luck.

ATTENTION: All Media ClassesTest Grade Scale
120-108-A
107-96 - B
95-84- C
83-72-D
71-0-F

Media we will study:

Television
Print media: Newspapers, magazines, books and photography
Movies
Music and radio
Internet/Social Media
Advertising
Media Law and ethics

Themes for the course:

Media impact our lives on a daily basis
Mass media are technology driven
Mass media are big business
Old media vs. new media
First Amendment is under attack
Broadcast media are regulated differently than print media
Mass media are big business

"Thomas Alva Edison made the world a better place in which to live and brought comparative luxury into the life of the workingman. No one in the long roll of those who have benefited humanity has done more to make existence easy and comfortable. Through his invention of electric light he gave the world a new brilliance; when the cylinder of his first phonograph recorded sound he put the great music of the ages within reach of every one; when he invented the motion picture it was a gift to mankind of a new theatre, a new form of amusement. His inventions gave work as well as light and recreation to millions."

Sample test questions:

Which of the following mediums would be considered cool media?
a. TV.
b. radio.
c. newspapers.
d. magazines.
e. Two of the above are correct.

(True or False)
Hot media takes a greater investment of time and attention in order to receive and understand information.

Below is an example essay on my media memories:

By Ralph Nichols

The NBC Peacock fanned its colorful feathers signaling to millions of TV viewers that the beautiful colors of the rainbow awaited them. My family did not see the peacock's colorful feathers because our small TV set only showed two colors -- black and white.
We had one TV set in the living room and the family took turns watching it. My dad liked prime time westerns such as Bonanza and The Rifleman while my mom liked to watch sitcoms from the 1950s such as My Little Margie. I watched everything -- old movies, The Three Stooges, westerns, game shows, musical variety shows such as Ed Sullivan and The Sonny and Cher Show.
Old movies, especially film noir and anything directed by John Ford and George Stevens were my favorite. My mom often complained that if I used all of the time I wasted watching TV I could make something out of myself. Little did I know that by watching old movies I was doing research for my future career as a film studies teacher.
We had one rotary dial telephone in the kitchen that had a yellow cord that was long enough it allowed you to stand in the laundry room and close the door for privacy. I envied my sister because my parents bought her a black-and-white TV set for her room and it had a two-button remote control. She could click her way through eight channels and back again without ever getting out of bed. I was so jealous.
I�ll never forget when our black and white TV set was carried out of the living room. In came a beautiful new color TV set. It was the early 1960s. We had color TV. I felt like I�d died and gone to heaven. Life was wonderful.
I played on my mom's electric typewriter, an incredibly high-tech tool considering most people only had a manual typewriter at home. I would not learn how to type correctly until I took a class in high school but playing on it was a lot of fun for a kid.
Saturdays were my favorite day of the week. I saw matinee movies at the Reseda Theater, my home away from home. For 50 cents admission we were entertained by a double feature, previews of coming attractions, cartoons and short subjects such as the Three Stooges.
I had six hours of entertainment for 50 cents, what a bargain. Sometimes, theater ushers had popcorn give-away contests or kissing contests between the movies. The winners were determined by the loudest applause from the audience.
Elvis Presley movies were my favorite. I also saw The Great Escape, The Dirty Dozen, Cool Hand Luke, Bullett and Planet of the Apes. I grew up cheeering for anti-heroes Clint Eastwood, Steve McQueen, Charles Bronson, Paul Newman and Charleton Heston.
The best applause I ever heard in that theater came when Heston groaned the famous line from Planet of the Apes, "Take your hands off me you damn dirty ape." Three minutes of thunderous applause. Amazing.
A kitchen radio played the news every morning. My family didn't watch TV in the morning. We listened to the radio with our breakfast. I learned about the 1960s from the radio. The radio told me that Judy Garland died young and Louis Armstrong died. Commentator Paul Harvey was a favorite with his familiar sign off, �Good Day.� Everyone paused from their breakfast when the radio said someone important died and then we returned to our oatmeal.
The radio put me to sleep at night. I listened to the melodic voice of Vin Scully do the L.A. Dodger play-by-play every night while falling asleep. Dodger executive Branch Rickey hired Scully, the same Rickey who integrated baseball by recruiting an unknown ballplayer named Jackie Robinson.
I usually fell asleep in the early innings but if the game was close or the Dodgers were playing the Giants then I would try to stay awake.
I played The Monkees and The Beatles on my record player. My cousin, Sherrie, introduced me to Motown and Bugalloo Down Broadway. My sister introduced me to the records of Jethro Tull, Leon Russell and Joe Cockers. The Doors were my favorite group as a kid and they still are my favorite group. Jim Morrison holds up.
My dad subscribed to two newspapers -- the Los Angeles Times and The Daily News, a free newspaper known as The Green Sheet in those days because it was green. I read the L.A. Times sports pages after my dad finished. Through the eloquent columns of Jim Murray, I followed the Los Angeles Rams, the UCLA Bruins and, of course, the Los Angeles Dodgers. The Green Sheet focused more of prep sports and community news in those days.
Little did I know then that one day I would fulfill a childhood dream of covering sports for the Los Angeles Times. My other dream of being a Dodger batboy never came to fruition.
I am embarrassed to say now that the only magazine I remember my family receiving was the tabloid The National Enquirer. I loved it. I saw the coffin photo of Elvis Presley. I saw embarrassing photos of celebrities who were old and ready to die. It was trash but it was wonderful trash. I couldn�t wait for it to come in the mail each week.
We did not have cell phones or texting or social media. Pay phones were ubiquitous. We listened to music on record players and the radio. There were no iPods, iPads or iPhones. Apple was a fruit, not a computer company. Mark Zuckerberg wasn�t born yet. Animation was hand drawn. There was no CGI (Computer Generated Images) because there were no computers.
I had less media than kids have today and it made my childhood better. I�ve often wondered what it would have been like if I�d had a cell phone and an iPad as a kid. I always answer the same way, �I�m glad I didn�t.�

Study Guide Test 1 (Television)

Know media terms: Hot/Cool media, new media vs. old media, streaming, binge watching, cultural binding role of the media, networks, cable TV, prime time and syndication.

How are Internet companies Amazon, Netflix and YouTube impacting and changing television? Why are shows like Orange is the New Black a glimpse into the future of TV?

Who watches the most TV? What impact did DVRs have on TV viewing and advertising.

When did TV debut and what decades were pivotal in its development? How has TV changed over the decades in terms of diversity, programming, audience size and technology?

Be familiar with the contribution of these TV pioneers/innovators and watershed moments:

Walt Disney, Desi Arnaz, Edward R. Murrow, Gene Roddenberry, Rod Serling, Ted Turner, Ed Sullivan and Walter Cronkite.

The Vietnam War coverage, the moon landing, coverage of 9-11, CNN News, broadcast of Roots the miniseries.

Study Guide Test 2 (Music)

How have the two T's of music, talent and technology, driven the industry throughout the 20th century?

What has happened to record companies to make them more and more insignificant in today's music business?

How has the Internet changed the way we listen to music?

What impact are streaming services such as Spotify and Pandora having on the music industry?

Know the impact of iPods and digital music on the music industry. How did Apple founder Steve Jobs change the way we listen to music. What contributions to Jobs make to the technology of music?

What is the YouTube impact? How do artists use YouTube today to bypass record companies and get their music heard? How does YouTube split revenue with musical artists?

What social impact did Elvis Presley have on rock 'n roll, race relations and society. How did rock 'n' roll during the 1960s impact events in popular culture such as the Vietnam War, drugs and the sexual revolution?

Know different types of popular music in the 60s such as the British Invasion groups, Motown artists, Surf music, folk music and girl groups.

How are The Beatles able to stay relevant in the music industry more than 50 years after first coming to the United States?

What strategy did Barry Gordy employ to make Motown's artists popular with the mainstream in the 1960s.

Be familiar with the following genres:
Motown
Surf music
Rock 'n roll
The British Invasion

Terms to know:

MTV
Race music
Covering
Payola
Rock 'n' roll
Streaming and playlists

Study Guide Test 3 The movie industry

Know the impact 3-D movies are having on the movie industry. When was the industry's heyday and how does today compare to that time?

What's happening to DVDs today and how is technology changing the revenue sources for the movie industry? What kind of future do theaters have in the United States?

Why did movie theaters enjoy their largest audience in the 1940s and why does attendance continually decline in today's competitive media market?

What is the difference between franchises (blockbusters), good movies, bad movies and independent films?

What is Dreamworks and who is Steven Spielberg?

Understand the impact movie censorship has had on the industry over the last 100 years. Know the similarities and differences between the Production Code and Movie Sanitizing.

How does the MPAA movie rating system work? Who rates the movies and what is the criteria for movies to get certain ratings? Why is the system controversial.

What role do movie studios play in the industry? Be familiar with the history and contribution of the major movie studios to the industry. What was the heyday for the studios and how has the role of the studios changed over the years? What studios are left today compared with the early days?

How has race, stereotyping and ethnicity been a factor in the movie industry?

Study Guide Test 4 on Photography)

How is photography and social media sites such as SnapChat expected to play a big role in the 2016 presidential election?

�There is no harder riddle to solve in politics than reaching young Americans who are very interested in the future of their country but don�t engage with traditional news,� Dan Pfeiffer, a former senior adviser to President Obama, wrote to me in an email. �Snapchat may have just made it a whole lot easier to solve this riddle.�

When and how did digital photography and cell phone cameras impact the traditional photography industry?

What role did photography play in coverage of the following wars: the Civil War, World War II and the Vietnam War? How has the photographic coverage of previous wars impacted photo coverage of wars today?

When was Life Magazine launched and how has it reinvented itself over the years to stay in business? How did Life Magazine showcase photography?

What is the FSA and what role did its photographers play in covering the Great Depression of the 1930s?

When did photography first make a major impact in print media by technology creating a device to send "photos on a wire?"

Know the contributions of the following photographers:

Matthew Brady
Dorothea Lange
Margaret Bourke White
Gordon Parks
Weegee

What impact did photography have on the civil rights movement of the 1960s?

What impact did the Kodak company have on photography and why did Kodak not take the lead in digital photography?

Why is photography more popular today than ever?

Study Guide Test 5 on Chapter 11 (Advertising)

How is advertising changing in the digital age?

When and how did photography impact advertising?

What impact has the DVR had on advertisers?

How has internet advertising evolved over the last 20 years? Why is mobile media so important to advertisers and who is winning the race to advertise on mobile media?

Why did cigarette companies stop advertising on TV?

Know the following terms:

Brand loyalty
Ad clutter
The hard sell
Subliminal advertising
Demographics and psychographics
Unique selling proposition
Objects of desire

In political advertising, why is negative advertising more effective than positive advertising?

In what ways to advertisers target children on the internet? What attempts have been made to protect children from marketers?

What was the impact of the famous little girl commercial in the Goldwater--Johnson election?

Know the importance of the 18-49 demographic.

What are the difficulties and advantages of advertising to  teenagers?